John Lewis Christmas advert 2016 with The Boxer Dog Is Here (VIDEO)
It’s the most anticipated Christmas advert of the year – and this festive season John Lewis hopes to make viewers laugh, not cry, with a feel good tale starring a boxer dog called Buster.
In a departure from the retailer’s emotion-laden tearjerkers of its previous Christmas campaigns, the upbeat ad tells the story of the dog enviously watching the neighbourhood’s wildlife leap around on a family’s brand new trampoline on Christmas Eve.
Fans have been second-guessing the plot of the two-minute advert – considered a marker of the start of the Christmas shopping season – for days after teasers were leaked online.
The highly-anticipated ad begins with a dad carrying out a last-minute assembly of his daughter Bridget’s secret showstopper present the night before Christmas as she jumps up and down on the sofa.
Buster the boxer, who is furious at being stuck inside the house, enviously watches as a couple of foxes, a badger, a squirrel and even a hedgehog who has ventured out of hibernation conduct a midnight test of the trampoline before he finally gets his turn on Christmas morning.
On Christmas Day, Bridget sprints outside the house to use the trampoline for the first time but cheeky Buster has the last laugh as he hops onto the trampoline before her.
Craig Inglis, customer director at John Lewis, said: “2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels like to give the perfect gift at Christmas.
The ad, named Buster The Boxer, was created by adam&eveDDB and directed by Dougal Wilson, who also helmed three previous John Lewis Christmas ads including 2011’s The Long Wait, 2012’s The Journey and 2014’s Monty’s Christmas.
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Source: http://www.standard.co.uk/news
